J.P. ZUNDEL
Product designer, art director, former banker
Good design rarely comes from going from point A to B. Same with my career path.
I wrote in all caps as a kid because I wanted to be an architect. So of course I studied politics and veered into finance before finally taking a creative leap.
That’s led me from art director to designer to product lead over the past 10 years. What excites me is what comes next.
My strength lies in untangling problems, deciding on the path forward and solving something that makes the journey a littler easier for others along the way.
Portland, OR
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↑ San Franciso, CA
↑ Boulder, CO
↑ Philadephia, PA
↑ Montreal, QB
↓↓↓
Experience
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Sr. Product Designer | Cruise↗
2021-2023
Part of consumer ride-hail core experience team responsible for account, accessibility, and user feedback for autonomous robotaxi service. Launched extensive 0-1 features and upgrades for mobile, tablet and physical interactions including a wheelchair accessible vehicle prototype.
Sr. Interaction Designer | Google Store↗
2019-2021
Lead designer on the Google Store core UX team. Led merger of Nest products and accounts into Google Home products to extend device families to grow hardware and services sales. Launched upgraded Nest Aware subscriptions, Preferred Care protection service and upgrade sale funnel from product pages to post-purchase follow up.
Experience Director | Nest via Free Association↗
2017-2019
Ran a bi-coastal product design team integrated directly into the core Nest product team. Ran projects to roll out updates for product pages, cart and checkout flows while also key to growth A/B testing team to raise sales metrics.
Designer | Various agencies
2011-2017
Full-time and freelance interactive designer and art director delivering work from inception to execution for strategy and positioning, concepts, pitches, campaigns, web design, experiential, product and experimental brand projects.
Agencies: AKQA, R/GA, BSSP & more
Brands: Absolut, Adidas, Airbnb, Amnesty, Apple, AT&T, Audi, Best Buy, Beats by Dre, Coca-Cola, DIRECTV, Fitbit, Gap, Golden State Warriors, HP, IBM, Levi's, Netflix, MINI Cooper, Samsung, Yahoo, Virgin America, Zico, Zoosk & more.
Past life | Institutional Equity & Bond Sales
Morgan Stanley, Merrill Lynch & UBS
Case studies available upon request ↗
Cruise — Scaling driverless rides to the paying public.
Sr. Product Design | Account, Accessibility & User Feedback
Designed new core app features in collaboration with PMs, engineering, brand and various stakeholders to win the autonomous car race for market share.
Launched payments, accessibility initiatives, account creation, sign-in logic, onboarding, profile, promo codes, referrals, saved places, trip feedback, and much more.
Ridehail Mobile App — Led vision, scoping, research, design and deployment for mobile app features.
Payment & Promotion System — Launched the end-to-end payment flow securing the company's first revenues from autonomous rides.
Account & Profile — Refined account to empower more user needs, improve navigation and roll out features.
Trip details & Cost — Launched trips overview, details and cost breakdown with brand delight and user impact of all-electric fleet.
Design System — Planned system structure, designed elements and components for mobile.
Autonomous Driving Feedback — Worked towards an holistic trip user feedback system to improve car behavior and trust.
Accessibility Assessment — Completed experience and best practices audit, recommended universal design improvements and led disabled community collaboration.
Wheelchair Accessible Vehicle — Led designs on working prototype with tablet, audio and physical integrations for closed course testing.
WAV Mobile — On-boarding iterations for proposed driverless wheelchair vehicle service to educate users on the offering and teach experience steps.
Google — Combining two brands into one, seamless store
Lead Designer | Google Store + Nest product & services experience
Design lead on Google Store team owning complete sales funnel for Google + Nest device and services. Helped to merge to loved brands into one including account transfers, combined apps and updated subscriptions.
Launched upgraded Nest Aware from single use camera subscriptions to all inclusive device service. Refined store experience, launched new features and led improved development and design QA.
Nest Aware Subscription Upgrades — Launched the expanded Nest Aware subscription for smart home devices. Reconfigured the offering from single camera add-on.
Google Cart & Checkout — Refinements to both key pages to add subscriptions, bundles, financing, extra coverage and fix usability issues.
Nest Account Transfers — Migrated all existing Nest accounts to new or existing Google profiles to carry over all data and functionality.
Preferred Care — Launched refreshed device protection with more coverage, more ways to pay and service management in account.
Nest — Growing sales for new products and services
Experience Director | Nest product & growth teams
Led bi-coastal design team integrated into Nest.com product team to refine sales funnel for new device, services and system launches.
Evaluated and redesigned product pages, cart and checkout to increase capabilities and conversion metrics. Ran growth team to A/B test features and deliver impactful refinements.
Product Pages Evolution — Evolving product display pages to scale for expanded product and services, addressing new configuration needs and increase options.
Cart & Checkout Redesigns — Evaluating and proposing redesigns for key sales pages to increase capabilities, raise metrics and meet user expectations for seamless purchases.
Offers — Launched discounts and bundling landing page for evergreen and promotional offers on all Nest products.
Scaling services — Launched improved Nest Aware integrations with new products and refined in-app purchase flows to increase attachment rates and lower churn.
Design System — Planned system structure, designed elements and components for web, tablet & mobile.
Agencies — Brand marketing & experiences to raise awareness
Visual & Interactive Designer | Full time and freelance projects
Worked directly across various agencies to drive work from inception to execution as a visual, interactive designer, and art director on brand and design projects for multiple client campaigns.
Clients: AKQA, R/GA, Pereira O'Dell, MUH-TAY-ZIK | HOF-FER, and more.
Brands: Absolut, Adidas, Airbnb, Apple, AT&T, Audi, Best Buy, Beats by Dre, Coca-Cola, DIRECTV, Fitbit, Gap, Golden State Warriors, HP, IBM, Levi's, Netflix, MINI Cooper, Samsung, Virgin America, Yahoo, Virgin America, Zico, Zoosk
Apple Education & Apple Watch launches — Design leading multiple teams for Apple Watch launch at luxury retailers. Returned to lead work for the Apple Education to launch forums and pages for teachers' tech program.
Amnesty Syria 360 AR Street teams & Website — Interactive campaign for immersive mobile experience for street teams to raise awareness and funds for war torn Syria.
TV Interfaces & Experience —Team lead on redesign of physical and end-to-end product for updated TV interfaces for both AT&T and DIRECTV’s as a proof of concepts.
Shyp site & shipping calculator — Complete experience, surfaces and best practices audit, universal design recommendations for product team roll out.